We sit down with the NBWA’s David Christman, a more than 20-year veteran of the National Beer Wholesalers Association who today manages state-level affairs for the association and is a main point of contact for state wholesaler associations. They discuss a number of issues impacting every tier of the Three Tier system, from “crossover” brands (a la hard sodas and teas) to post-COVID direct-to-consumer regulations, craft beer challenges, the rise of canned cocktails and Virginia’s new self-distribution system for brewers.

The podcast is hosted by Aden Short, Vice President and Craft Brand Manager of Roanoke’s P. A. Short Distributing Co.